It’s interesting to think back to 2007, when Apple welcomed autocorrect to mobile OS. SCHROEDER: We recently created a timeline that gives a snapshot of AI’s evolution in the last 50 years. How has AI in the content space advanced in just the past five years or so? We’ve launched a new feature I’ve been using internally in beta for a while called “snippets.” Snippets allow you to easily insert chunks of brand messaging, such as a common call to action or value proposition message, into anything you’re writing. With the rollout of our new diversity, equity, and inclusion technology, we’ll be even more confident that our language is inclusive. SCHROEDER: A t Writer, we use AI technology mainly for editing-to make sure our content is on-brand, using our latest and greatest messaging, and written in a clear voice and tone that our readers will understand. How do you use AI technology in your content marketing? Lisa Young, a content strategy manager for Twitter, says Writer is their “content guardian angel,” and I think that’s a great way to think about an AI writing assistant. A good AI writing assistant goes beyond catching spelling and grammar mistakes I like Writer because it helps identify wordiness, passive voice, and helps me make sure that I’m staying on-brand and consistent with our messaging. I think of Writer as helping to scale my brain, or at least my copy editing process, so that I can focus on creating original content. I’ve been producing content in pretty much every format for 20 years-starting in journalism and magazines, then for advertising agencies, then for companies like Etsy and Minted, and now for Writer. In addition to editing, some AI writing tools help with SEO strategy. C ontent marketing specialists use AI writing assistants to make sure their writing is engaging and written in a consistent brand voice across platforms, including websites, blogs, and social media.
SCHROEDER: There are a variety of AI writing assistants to choose from now, and we worked with an analyst to vet the benefits of each of them by use case. How do content professionals benefit from AI-powered writing assistance technology? To get more insights into AI-powered writing tools, Content Science Review spoke with Amy Cuevas Schroeder, director of content at the AI writing assistant technology company Writer (formerly Qordoba). AI can analyze large amounts of data to determine patterns and scan for correct usage-saving writers and editors time and helping them catch errors. Powering these types of writing assistants is artificial intelligence. And that’s just a shortlist of what’s available. Today, there are tools that can check that your writing is on brand, uses the right tone, is easy to read, varies in vocabulary, and doesn’t include bias.
Computer-assisted writing technology has come a long way from the first spell-check software.
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